See adware in Webster''s New World Hacker Dictionary
Claria Corporation, previously called Gator Corporation, a pioneer of such software, said in March 2006 that it was leaving this business by June 2006. Claria officials maintain that they have hired Deutsche Bank Securities, Inc., to sell their adware assets. Claria is now interested in focusing on PersonalWeb, a new service generating personalized Web portals. Previously, ClariaÂ’s software came bundled with free products such as the eWallet password-storage program or file-sharing software such as KaZaA.
See adware in Computer
(1) (ADvertisementWARE) Software that periodically pops up advertisements on a user's computer. It displays ads targeted to the individual user based on key words entered in search engines and the types of Web sites the user visits. The marketing data are collected periodically and sent in the background to the adware Web server. Adware is known as "contextual marketing."
Adware or Spyware?
If adware is installed in the user's machine without disclosure, it is considered "spyware." Such programs are often delivered as part of another download the user actually did want, but without any notification. Since software licenses are rarely read, there is controversy over what is legitimate adware versus spyware. See contextual marketing, popup ad, PUP and spyware.
(2) (AD supported softWARE) Software that is given away for free because advertising messages appear on a regular basis. See adserver.