BlackBerry App World - technical definition

Research In Motion's online store that offers free and paid applications for BlackBerry smartphones. Launched in 2009 in response to the extraordinary success of Apple's App Store that opened in 2008, App World software must be downloaded to the user's phone, and users are required to have a PayPal account to make purchases. For more information, visit www.blackberry.com/appworld. See mobile app stores.