brochureware - technical definition

Hardware, firmware, and software as it is advertised in a brochure rather than as it exists. Unfortunately,"truth in advertising" is not a given.Always read the fine print and check references, especially for users of similar size, using the product in similar configurations with similar intensity in similar applications. Brochureware is a type of adware that you pick up at a trade show and take with you. See also fine print.

See brochureware in Computer


A Web site that advertises a product but contains only the equivalent of a paper brochure with no interactivity. The Web is not encumbered by the size of paper and offers the ability to show endless views and details of a product, make recommendations based on user input, download demos (of software), compute order totals, even remember what you asked the last time you visited. All this is missing in brochureware.



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