A term that refers to the latest technology or a term that sounds catchy. In the beginning, everyone uses the terms to appear knowledgeable and cutting edge (see buzzword compliant). However, if not a flash in the pan, new technologies become mainstream, and the words soon become everyday vocabulary.
Some of the most famous, earlier buzzwords in the industry were
MIS in the 1970s,
distributed computing in the 1980s and
client/server in the 1990s. The last half of the 1990s brought us all the Internet buzzwords, including
Java,
intranet and
e-commerce.
Although the frenzy has died down, "nano" was very hot for a while after the turn of the century, with the term tacked onto existing manufacturing processes that had already been dealing with microscopic elements for years. Some companies made "nano" part of their corporate name even though they had nothing to do with the subject (see
nanotechnology).
Current Buzzwords
More recent buzzwords are
cloud computing,
Web 2.0 and
SOA.