Also known as the Urban Legends Reference Pages, the site was founded in 1995 by Barbara and David Mikkelson, who met online in a Usenet discussion group. Journalists and detectives in one, the Mikkelsons investigate rumors, conspiracy theories, strange stories and scary headlines that circulate widely across the information highway via e-mail and the Internet. Site traffic increased tenfold after 9/11, and its reputation for accuracy, authority and trust increased along with it.